In reading this the first thing that may come to mind is ‘what a crook’, ‘he must be screwing his customers’, ‘what underhanded selling must they be doing to make a profit every month?’. Well I have an answer for you my friend – firstly, what sort of negative mind trash is that? And secondly, if you didn’t already know it then listen up…
Money is not made through deceitful and sneaky behaviour but in fact through customer attraction to a professional business.
Fact is, it should be only those highly ethical, customer service orientated businesses that make money. And I mean serious money.
Why is that I hear you ask?
Because it is these businesses that put their customer first. They see ‘everything’ through the eyes of their customer. There is truth in the fact that all your customers want is for you to solve their problems once and for all and make their life easier. They will part with good money for a job well done, on time and hassle free.
If your soul aim is to supply your customers with what they want, then you deserve to be profitable, to make easy money!
We go out of our way to serve our customer, to treat them like a king or queen. For the best way to earn good profit is to deliver exactly what the customer wants.
I am sure you have all heard the sayings: ‘you get what you pay for’
‘If you pay peanuts, you get monkeys’
I don’t know about you, but I certainly do not want to be remembered as a ‘cheap’ company, nor do I want to be remembered expensive, but I am okay with someone saying ‘you get what you pay for’ in relation to our business for this simply means that you pay for exceptional service, guaranteed quality workmanship, friendly staff and a hassle free job completed right first time.
If you are a dishonest person that resorts to underhanded behaviour to make a buck or two, or if you have poor morals and values then don’t kid yourself to think that karma won’t get you in the end…
In fact, when integrity is placed high on my list of traits, the last thing I would be doing is risking the reputation of my business simply to make an easy dollar!
Quite simply - Profit is NOT a dirty word!
I have never understood the ‘tall poppy syndrome’ that is so ripe on our soil…the tendency to criticise successful people. I understand wanting to keep an ego in check (Russell Crowe cops his fair share of flack thanks to his arrogance) but for those that deserve their good fortune (Cate Blanchett – need I say more…), then leave your comments at the door.
What’s the cliché – ‘If you don’t have anything nice to say, then don’t say anything at all!’
