Wednesday, September 8, 2010

Say Hello Billy Bum Crack, Familiar?


30 minutes? What was the owner doing?

The question to ask here is this: how many people, friends and family, heard about this event from the guys that did the ‘saucing’? The name of the restaurant or café the key topic of conversation.

And in a very short period of time, like dropping a pebble into water, the original group of 5 at a family gathering has now increased to 25 within 24hours and 125 within 48hours. The result of every person telling 5 of their friends.

The main worry for people hiring a tradesman is timing. People don't want to be sitting around all day waiting for a tradesman who never turns up. If you can give the customer a window of time eg. between 9-11am this will make the customer much more comfortable. If you can call them when you are on your way this will create a great rapport before you even arrive.

I know you are all saying but sometimes you can't help but be late, something goes wrong and all of a sudden you aren't going to be able to get there until 12pm. CALL THE CUSTOMER! People understand that sometimes things happen, just ensure them that you are definitely coming and they will feel much better.

Another issue is Presentation. First impressions are important so tuck your shirt in, wear a belt. The customer may not comment on your uniform directly but it is the overall image of your company that is at stake!

Not a good sign for any business.
Hot tip: Be conscious and active about keeping your customers happy. Don’t let this gossip be about you.
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