Which one are you?
Understanding the difference between these two could reap rewards…
I think I just saw you cringe when you read the word salesman… or was that a sigh of despair? Because the truth to the matter is you just visualised some sleeze-ball car salesman with oil slicked hair doing anything to get you to open your wallet.
Well let me shed some light on the subject that might just result in a huge ‘sigh’ of relief!
So, is this really your perception of a salesman?
You wouldn’t be alone in thinking – this, and hence it’s time to rattle your perception, the ‘root of all evil’. Let’s get this straight – you are a tradesman and it is imperative that you make sales to keep the business alive.
Without you taking on the role of sales your business will eventually die. In saying this, how can you accept this position with open arms instead of running a mile every time you think about sales?
Let’s try a new meaning on for size – a problem solver. Someone that asks the customer a bunch of questions to understand the core issue and hence provides a solution.
Yes, that’s what a professional that sells does and a primary responsibility within your business.
A professional that sells has the customer as the key priority to find a solution to their problem.
A sales professional/salesman has the business as the key priority to make a sale to benefit the business.
If you keep this in mind every time you’re training your team about sales techniques with your customers, or when you’re suggesting to the customer to spend an additional $1000 with you to solve the issue at hand (ethically that is), you too will reap rewards.
Not sweating anymore are you.
