I am often asked ‘what is one of the most important ingredients to succeeding in business and achieving a balanced lifestyle?’. Many an answer comes to mind, however, one flashes brighter above all others – the need of a dream, a goal or plan.
All successful business owners are visionary. They develop a dream of what they really want. In the most basic terms it can be explained like this – think about what you ate for breakfast this morning. Before you sat down to eat your breakfast you thought about what you were going to grab from the pantry or fridge.
As humans we create everything twice – first in our head and then physically. First we imagine and then we do.
A dream, a goal or plan is the one thing that will provide you with direction. Clarity as to what you want to accomplish.
This vision will cause you to stretch yourself further and develop the necessary skills to accomplish your goals.
Many businesses fail simply due to a lack of direction, a lack of clear goals that see them building their business on shifting sand rather than a solid foundation.
Hitting a high turnover goal is actually pretty easy if that's all you want to do. It starts to get difficult when you begin interlocking that objective with other objectives, such as a certain amount of profit, a certain level of quality in products and services, positive and lasting customer relationships and so on.
For example; it is easy to turnover high volumes of money charging outrageous prices with a mediocre service, however, if this is achieved with a lack of integrity what longevity do you think your business will have in the market place?
It is therefore important to construct an interlocking structure of goals, objectives and values to direct your business activities.
Do you know what lifestyle you want to lead? Do you have a life plan to clarify this?
(Module1: Getting Started, page 66)
What does the business need to look like to achieve this lifestyle?
Do you have a business plan to clarify this?
(Module 1: Getting Started, page 111)
Working out this dream, for both your life and business, will give you clarity to your direction.
It is the birth of a new beginning…
You can now see your destiny with fresh eyes and a burning desire to succeed and achieve your dream.
This is the first step on your journey of business and self enrichment – one of self-discovery and new challenges.
‘All men dream, but not equally. Those men who dream by night in the dusty recesses of their minds wake in the morning to find it was all vanity, but those men that dream by day – these are dangerous men, for they dream with their eyes wide open to make their dreams come true.’ T.E.Lawrence
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